Jackson T. Owens

Creative Direction, Content and Social Media Strategy

Jackson T. Owens's Spring Collection features made-to-order, workwear inspired clothing with a contemporary twist. The photography adopts a subdued color palette and editing techniques, placing emphasis on the distinctive textures and handcrafted elements, including the designer’s sewing machine symbolizing craftsmanship. The channels strategically spotlights the collections gender versatility, with aspirational narratives on the history and usage of the fabrics.

Photos by Emmy Su.