Romer Neighborhood Hotels

Social Media Strategy, Influencer Management, Creative Direction, Campaign and Content Production

The social media strategy for Romer Neighborhood Hotels employed 3 distinct approaches tailored to each of their property channels, ensuring a cohesive theme across all accounts. This strategy aimed to position the hotels as both an escape for visitors and a hub for local residents within the neighborhood. Each channel emphasized the hotels' deep-rooted connection to the community, and invited guests to immerse themselves in the neighborhoods surrounding each property.

Agency: Born Social